ADSERO Supports The Distinguished Gentleman's Ride Initiative for the Second Consecutive Year

May 15, 2025

For the second consecutive year, we are proud to support The Distinguished Gentleman’s Ride (DGR)–a global initiative committed to raising awareness and funds for men’s health, with a focus on prostate cancer and mental health.

Prostate cancer is the second most common cancer among men, with 1.4 million new cases diagnosed each year. Over 10 million men worldwide are currently living with or have survived a prostate cancer diagnosis. Thanks to the support of DGR, Movember–its official charity partner–has been able to lead groundbreaking biomedical research and develop improved diagnoistic tools and treatments for high-risk patients.

On Sunday, 18 May, riders around the world will take part in DGR to raise awareness and support healthier, happier lives for men everywhere. We stand in solidarity with all men affected by prostate cancer and mental health challenges and are honoured to take part in this important movement once again.

A special thank you to Stefania Schito, Group General Counsel at Ora Developers and currently the top female fundraiser worldwide for DGR, for inviting us to join this meaningful cause.

Learn more about DGR here.

To support this initiative, click here.

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