Heba is an Associate in ADSERO’s General Corporate, Commercial, and Regulatory department, specialising in the E-Commerce, Retail, and Logistics sectors. She has over three years of experience in corporate and commercial law, with expertise in consumer protection, automotive, employment, and data protection across multiple jurisdictions, including the UAE and KSA.

Heba provides comprehensive legal support to clients operating in Egypt, focusing on regulatory compliance and day-to-day corporate and commercial operations.

• Provided ongoing support to a leading e-commerce company, addressing corporate matters, ensuring regulatory compliance, and offering tailored business solutions.
• Advised a leading e-commerce company on liability issues across various stages of transportation, storage, and delivery operations.
• Assisted in an educational initiative led by a leading e-commerce company in collaboration with governmental universities.
• Supported an automotive e-commerce platform with daily corporate matters, including corporate restructuring, reviewing buyer and seller terms and conditions, employment policies, and handling partnership protocols.
• Advised a leading F&B company on trade compliance and conducted thorough reviews of related agreements.
• Advised several clients on construction agreements, building permits, and regulatory compliance.

• ADSERO’s 5th Writing Competition 2025: Old Rental Law Reforms in Egypt
• ADSERO’s 4th Writing Competition 2024: Real Estate Investment Trusts (REITs) in Egypt
• Navigating Recent Regulatory Changes: Strategic Goods Trading in Egypt
• Decree No. 654 of 2023: LTRA Regulatory Framework for Land Transport and Freight-Forwarding

• Member of the Egyptian Bar Association.

• 2024 – Present – Enrolled in Private Law Diploma, Cairo University.
• 2021 – LL.B., Faculty of Law, Cairo University.